Online Casino, casinos

Up against the trio of French actual casino groups (Barriere- Joagroupe- Tranchant) which have brought a case against online gaming sites, the Unibet- Betclic- Bwin trio are organising themselves by creating the Association of International Online Gaming Operators (Ajeli). The aim of this association is to defend the free opening up of the online betting market. It is very rare that the actual casinos unite or speak with one voice ... while in the world of internet gaming... it's even worse. Everything is permitted between sports betting or online poker sites and this union of three online gaming leading figures ( and competitors, editor's note) is more than a little astonishing. Betclic, Unibet and Bwin are to the European sports betting market what Renault and Peugeot are to the automobile industry in France, that is very large online gaming operators. It's true that the Francaise des Jeux and the PMU have a major position in the world of French online gaming but on a European level, this trio is especially well known. Besides, Bwin sponsors the Real Madrid team ( the players weren't even able to wear their jerseys emblazoned with the Bwin logo yesterday against the Olympique Lyonnais becasue the match was played in Lyon, editor's note) as well as AC Milan. The Betclic logo is visible on Jean-Michel Aulas' players' jerseys when playing abroad.

This alliance will permit the big names in online gaming to speak with one voice and will be listened to and give their point of view. But this date hasn't been chosen by chance because next week the French senators will examine the proposed law to open up the online gaming market in Europe. The operators who wish to enter the online gaming market are waiting at the gates ( and they are plentiful!!, editor's note) and this trio would like to benefit from the licence granted by the ARJEL but everything will depend on the terms and conditions imposed on the operators.

This union is strategic since these three online gaming giants want to gain a part of the cake which is worth several billion euros every year. The PMU and the Francaise des Jeux advertise horse racing or sports betting (ParionsWeb) at the top of their voices on television, in online newspapers and in other media while the other operators can't do a thing (on television and in magazines only because several Betclic advertisements are visible online, editor's note). In the face of financial stakes which are too important, Bwin, Uniclic and Betclic have put their differences aside and are speaking with one voice so that it will have more weight with the decision makers.

One knows the ARJEL ( Regulatory Authority for Online Gaming), the AJELI ( Association of International Online Gaming Operators) has just been created... when will we have an association representing the interests of the Francaise des Jeux and the PMU? To be continued...

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