Online poker: Chili launches an attack on Ireland!
Chili Poker, the little red pepper of the gaming world, has just announced its merger with the Irish sports betting operator Setanta. After only a few months existence, the latest sports betting arrival in the Chili group is now moving at high speed by attacking in an aggressive manner one of the most lucrative sports betting markets, namely Ireland. For Alexandre Dreyfus, creator, owner and very media oriented CEO of Chili, it's about pride and a real ambition to conquer part of the European market with such grand media coups.
Recap on a merger-acquisition which will make many think.
For some time quite a wave of takeovers has taken place in the world of internet gaming and betting. While the World Poker Tour has fallen into the hands of the British group Partygaming, Everest has become the property of Mangas Gaming alias Betclic group or Olympic has become a part of Playtech or else the PMU is working with Paddy Poker and the Francaise des Jeux with the Barriere group, it is the turn of the tycoon Alexandre Dreyfus' group to make the headlines. In fact, Chili Gaming has just signed up for a joint-venture, that is a merger with the Setanta group in Ireland. The setantabet.com internet site will soon be available and will offer Irish players the possibility of betting on all sporting disciplines in the world. Setanta Sports is a television station accessed by more than 600,000 homes in Ireland and which holds the broadcast rights to the English football Premier League. Along with the choice of sports betting, setantabet.com will also offer poker and casino games all boosted by Chili and consequentially by Playtech.
Chili Gaming has moved into the fast lane, proof of impressive vitality and dynamism. Therefore it's not surprising that the group had growth of more than 40% in 2009 with turnover of more than 11 million dollars.
With this new takeover Chili has re-opened the question of merger-acquisitions in the world of online gaming. It remains though that certain major operators such as Playtech and Microgaming haven't yet, it appears, started to look in this direction.
© Casinoweb
Recap on a merger-acquisition which will make many think.
For some time quite a wave of takeovers has taken place in the world of internet gaming and betting. While the World Poker Tour has fallen into the hands of the British group Partygaming, Everest has become the property of Mangas Gaming alias Betclic group or Olympic has become a part of Playtech or else the PMU is working with Paddy Poker and the Francaise des Jeux with the Barriere group, it is the turn of the tycoon Alexandre Dreyfus' group to make the headlines. In fact, Chili Gaming has just signed up for a joint-venture, that is a merger with the Setanta group in Ireland. The setantabet.com internet site will soon be available and will offer Irish players the possibility of betting on all sporting disciplines in the world. Setanta Sports is a television station accessed by more than 600,000 homes in Ireland and which holds the broadcast rights to the English football Premier League. Along with the choice of sports betting, setantabet.com will also offer poker and casino games all boosted by Chili and consequentially by Playtech.
Chili Gaming has moved into the fast lane, proof of impressive vitality and dynamism. Therefore it's not surprising that the group had growth of more than 40% in 2009 with turnover of more than 11 million dollars.
With this new takeover Chili has re-opened the question of merger-acquisitions in the world of online gaming. It remains though that certain major operators such as Playtech and Microgaming haven't yet, it appears, started to look in this direction.
© Casinoweb
January 2010
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